Press Release for My Solo Show

PRESS RELEASE FOR MY UPCOMING SHOW:

New Works by Allison Torneros
Streams of Subconsciousness at Hold Up Art

OPENING RECEPTION ON SATURDAY, DECEMBER 3, 2011
Exhibition Runs through December 28, 2011
at HOLD UP ART
358 E. 2nd Street, Los Angeles, CA 90012

Hold Up Art welcomes Allison Torneros back to their space with a new exhibition, entitled Streams of Subconsciousness. A mixed media painter and graphic designer, who creates hybrid works driven by fast images and her own growing online community, Allison is hailed as a new breed of pop artist. Her work was previously featured as part of the Uno exhibition at Hold Up Art, celebrating the one year anniversary of the gallery’s opening earlier this year.

Taking a reactive approach to the creative process, Allison allows her paintings to do the ‘talking’: by throwing paint in an unpredictable manner, leaving it to dry overnight, then interpreting the random, “Rorschach”-like compositions. The implied subject which Allison discerns within each piece is then super-imposed over the previous painting, creating multi-layered compositions.

“I attempt to capture the essence and emotions of dreaming, as random, ethereal, sensual, and frightening as they may be,” says Allison about her work. “When different elements of the paintings emerge they create their own intriguing storyline left open to interpretation, the same way we try to make sense of a dream moments after waking.”

Allison is fully embracing the popularity and reach of social media. She is directly engaging her fans on Twitter and Facebook with her “Paint by Word” project. Allison posts her initial paint washes to her website and Facebook, giving her fans the opportunity to describe what they see in one or two words. She then uses these words and status updates for inspiration and titles for her work. Allison wants her fans to feel as if they are influential partners in her work, further playing off the idea of a collective consciousness. Allison recently completed a successful Kickstarter campaign, raising $8,000 (the goal was only $4,000!) to fund her first three-dimensional installation experiment, a feature for the upcoming Streams of Subconsciousness exhibit.

Her style is strikingly different, and the work is highly accessible. So much so that clothing giant The North Face recently teamed up with Allison Torneros to come up with her own unique line of art on apparel. Following the success of Nom Nom Truck (runners up of Season 1 of Food Network’s hit Great Food Truck Race), food truck branding and design has become a niche for the young artist. Allison’s design company, CircleDot, a creative studio, boasts a roster of clients that includes such names as Disney, Procter & Gamble, and DreamWorks, as well as celebrities and innovative startup companies.

“Allison is the poster child for contemporary art,” says Brian Lee, curator at Hold Up Art. ” Not only is her style a seamless blend of disciplines; from street art to surrealism, but she has reevaluated the notion of what an artist can and should do to further one’s career. The work she has done through CircleDot is enough for even a design veteran to feel accomplished, however at such a young age, she is only foreshadowing the bright future ahead of her.”

Tickling the subconscious in her most recent works are elegantly rendered images that poke through dreamy atmospheres of fluid elemental cloud colors, contrasted at times by striking iconic illustrations. Allison is inspired by nature, psychology, and by dreams. Moved by emotions and feelings from her dreams, Allison attempts to convey the kind of impressions that linger on the mind in the wake of sensual experience.

For more information about this and other exhibits,
please visit http://www.holdupart.com.

Follow Hold Up Art on Twitter and like them on Facebook.

MEDIA CONTACT
Gorgeous PR
Versa Manos | Robert Hensley
versa@gorgeouspr.com | robert@gorgeouspr.com
323-782-9000

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AWWWWWW YEA. Reblog, spread the word, I wanna see you! Some important details that were missed that you might care about:

-Dance floor in the front gallery. I’m taking over the entire place!!! This is doubling as my birthday party, dammit. A few of my talented buddies will be playing a set, more details on that later..
-Free stuff for the first wave of people to get there. Haven’t decided if I want to giveaway shirts, a print, or what… but there will be giveaways. And they will be free. I’ll most definitely be broke after this show (unless I sell every single painting, and I’m not counting on it)
-The gallery’s working on getting an alcohol sponsor. *Fingers crossed for my fav, Gentleman Jack. stop judging me*

See you there?!

AT